“How to attract customers?”- the million dollar question that plagues every business owner. Especially when it comes to running a brick-and-mortar store, footfall is one of the most crucial measures of success. More traffic provides you with more opportunities for sales and customer engagement, which means that you can enjoy higher revenue. Luckily, there are a number of things you can do to increase store traffic. Here are some of them:
1. Install an attractive outdoor sign
Outdoor are one of the most effective ways to capture attention. Don’t believe us? Well, here’s some statistics:
a) According to a survey by FedEx Office, a business marketing solutions firm, almost 76 percent of consumers said that they entered a store for the first time simply because of its signage.
b) Almost 75 percent of surveyed consumers indicated that they told others about a business based on its signs.
c) Around 67 percent said that they bought a product or service because the business’s sign caught their eyes.
Need we say anything more?
2. Create a beautiful window display
Your window display needs to tell a beautiful story - one that encourages consumers to step into your store. A good, engaging window display increases a consumer’s curiosity and helps drive impulse sales. Your window display almost acts like an invitation into your store.
3. Fly some balloons
If there is one way in which you can make your store instantly recognizable, even from far away, then it is by flying some advertising balloons. You can install bright balloons in a range of different colors in front of your store. They will make your store front seem more cheerful and attractive, thus causing more people to step into your store.
When trying to attract foot traffic, the focus is primarily on the appearance of the store. So, you can use tips such as these to attract more customers to your store, while at the same time use retail sales tactics to convert those who enter your store from onlookers to buyers.
Check out our flying advertising balloons on our online store.